Is Composable Just IKEA for Commerce?
Composable promised freedom from the monolith. But in chasing modular flexibility, are we just assembling the same storefront with different colors and calling it strategy?
strategy
Thought architecture, systems thinking, and frameworks that guide decisions. Less theory, more pattern recognition.
If the Storefront Is Dead, Where Do You Compete Now?
If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.
What Coaching Teaches Me About Consulting
Coaching club volleyball taught me more about leadership than any workshop ever could. From managing expectations to building trust, this post breaks down the surprising overlaps between the gym and the boardroom.
Wired for Power: AI Is the Grid. You’re the Architect.
Post 1 of 4 in the Grid-Level Thinking series—what we miss when we treat AI like magic instead of infrastructure.
The Entry-Level Developer: Evolution, Not Extinction
The junior dev role isn’t dying. It’s evolving. The job is no longer about churning out syntax—it’s about navigating ambiguity, thinking critically, and collaborating with AI. Here’s what still matters, and how to coach for it.
How I Built Signal Reflex in a Week
This blog isn’t a new habit—it’s just a new slice of my output. Here’s how I launched Signal Reflex in a week by treating it like any other creative drop: strategy, tools, publishing cadence, and what I learned by shipping.
The Storefront Is Dead
Most customers already know what they want. They’re not browsing. The storefront isn’t where you win anymore—it’s just where you fulfill.