The Human Loom
You don’t have to be the thread. Or the pattern. Just be the thing that lets it all come together.
strategy
Thought architecture, systems thinking, and frameworks that guide decisions. Less theory, more pattern recognition.
The Spotlight Isn’t the Stage
A shiny idea isn't strategy. This post digs into decision hygiene: the discipline of thinking beyond the spotlight, and seeing the systems, ownership, and scope your choices actually live inside.
The Real Work Is Reading the Signal
The complexity isn’t in the tech—it’s in the noise. This final post in the Commerce Drift arc explores why reading the signal is the real skill behind every good commerce strategy.
When Custom Isn’t Better: The Burden of Bespoke
We romanticize personalization. But sometimes the problem isn’t lack of choice—it’s too much of it. Especially when we’re not sure what we really want.
Is Composable Just IKEA for Commerce?
Composable promised freedom from the monolith. But in chasing modular flexibility, are we just assembling the same storefront with different colors and calling it strategy?
If the Storefront Is Dead, Where Do You Compete Now?
If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.
What Coaching Teaches Me About Consulting
Coaching club volleyball taught me more about leadership than any workshop ever could. From managing expectations to building trust, this post breaks down the surprising overlaps between the gym and the boardroom.