I Built a Site Just to See If I Still Could
I didn’t need to build the site from scratch. That was the point.
The Cleanup Economy
Every tech revolution builds a fast market—and leaves a mess. Cleanup becomes its own economy: FinOps, platform teams, and second-wave consultants turning v1 chaos into stability. The real money? It's in making things actually work.
If the Storefront Is Dead, Where Do You Compete Now?
If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.
Standing in the Rain
This isn’t about people who don’t know better. It’s about people who do. Who see the storm coming, feel the weight of the umbrella in their hand… and still stand there, getting soaked.
What Coaching Teaches Me About Consulting
Coaching club volleyball taught me more about leadership than any workshop ever could. From managing expectations to building trust, this post breaks down the surprising overlaps between the gym and the boardroom.
Why I Keep Shooting, Even When It’s Not for Work
Photography is the clearest signal I know. I don’t shoot for content—I shoot to stay connected to the part of me that still notices the small stuff.
Start Smart, Not Perfect
Balancing momentum with foresight
There’s a difference between getting started and rushing in blind.
I’m all for building before everything’s perfect—most things don’t start pretty. But that doesn’t mean you skip the thinking. You still move with intent. With instinct. With some sense of