You’re Sending Self-Driving Cars Down Unmarked Roads
AI doesn’t fail because it’s bad — it fails because your data lacks the infrastructure it needs to navigate. Language models don’t just search — they interpret. Most orgs haven’t built for that.
How Content and Commerce Actually Connect Now
Your content is the storefront. If it’s not reducing friction or moving someone closer to a decision, it’s not connected to commerce at all.
We Don’t Need More Coders. We Need Early-Stage Problem Solvers.
The game changed. We don’t need new hires who’ve built a few apps—we need people who can navigate ambiguity, think in systems, and ask the right questions early.
The Real Work Is Reading the Signal
The complexity isn’t in the tech—it’s in the noise. This final post in the Commerce Drift arc explores why reading the signal is the real skill behind every good commerce strategy.
When Custom Isn’t Better: The Burden of Bespoke
We romanticize personalization. But sometimes the problem isn’t lack of choice—it’s too much of it. Especially when we’re not sure what we really want.
Is Composable Just IKEA for Commerce?
Composable promised freedom from the monolith. But in chasing modular flexibility, are we just assembling the same storefront with different colors and calling it strategy?
If the Storefront Is Dead, Where Do You Compete Now?
If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.