The Gift I Can’t Give Myself
I hold up the mirror for others all the time—clients, teammates, athletes. I just can’t seem to look in it myself. This post explores what it means to help others see their potential while still wrestling with your own.
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The Real Work Is Reading the Signal
The complexity isn’t in the tech—it’s in the noise. This final post in the Commerce Drift arc explores why reading the signal is the real skill behind every good commerce strategy.
The Stranger With My Name
I’ve heard people describe me in ways I barely recognize. At first, it felt like they were talking about someone else. But now I’m wondering—what if they’re seeing something I haven’t figured out how to see in myself?
When the Tools Get in the Way
We made websites easier to build by hiding the code. But now that AI can write that code for us, the abstraction layers are becoming the new friction.
How I Wrote “Living in the Comments”
This post was already about self-doubt. So writing it with an AI didn’t make it easier—it made the mirror sharper.
Living in the Comments
Sometimes I’m not writing for clarity. I’m writing to defend myself against a comment that hasn’t been written yet.
When Custom Isn’t Better: The Burden of Bespoke
We romanticize personalization. But sometimes the problem isn’t lack of choice—it’s too much of it. Especially when we’re not sure what we really want.