We Don’t Need More Coders. We Need Early-Stage Problem Solvers.
The game changed. We don’t need new hires who’ve built a few apps—we need people who can navigate ambiguity, think in systems, and ask the right questions early.
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How We Find the Ones Who Just Get It
Hiring the right consultant isn’t about checking boxes. It’s about building the kind of process that makes the right people show up—and lets the wrong ones opt out early.
When You’re Good at Solving Problems, They Multiply
Being a great problem solver isn’t always the win it sounds like. If you’re not careful, you become the dumping ground for everyone else’s chaos. Here’s what I’ve learned about restraint, scope, and selective clarity.
The Gift I Can’t Give Myself
I hold up the mirror for others all the time—clients, teammates, athletes. I just can’t seem to look in it myself. This post explores what it means to help others see their potential while still wrestling with your own.
The Real Work Is Reading the Signal
The complexity isn’t in the tech—it’s in the noise. This final post in the Commerce Drift arc explores why reading the signal is the real skill behind every good commerce strategy.
The Stranger With My Name
I’ve heard people describe me in ways I barely recognize. At first, it felt like they were talking about someone else. But now I’m wondering—what if they’re seeing something I haven’t figured out how to see in myself?
When the Tools Get in the Way
We made websites easier to build by hiding the code. But now that AI can write that code for us, the abstraction layers are becoming the new friction.