Put the Camera Down
What if you're not here to capture the moment—but to be the aperture it passes through?
Nino Chavez
The Machine Loom
If humans are the loom, AI is the thread—fast, abundant, and increasingly tangled.
The Human Loom
You don’t have to be the thread. Or the pattern. Just be the thing that lets it all come together.
I Built a Site Just to See If I Still Could
I didn’t need to build the site from scratch. That was the point.
How Content and Commerce Actually Connect Now
Your content is the storefront. If it’s not reducing friction or moving someone closer to a decision, it’s not connected to commerce at all.
The Cleanup Economy
Every tech revolution builds a fast market—and leaves a mess. Cleanup becomes its own economy: FinOps, platform teams, and second-wave consultants turning v1 chaos into stability. The real money? It's in making things actually work.
The Spotlight Isn’t the Stage
A shiny idea isn't strategy. This post digs into decision hygiene: the discipline of thinking beyond the spotlight, and seeing the systems, ownership, and scope your choices actually live inside.