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About the Author

If you’re wondering whether I made a cartoon version of myself to avoid writing a proper intro… yes. But also: welcome.

I’m someone who notices patterns—in systems, in people, in how ideas echo across places they’re not expected to show up. Signal Reflex is where I work through that. Leadership, AI, creative process, strategy—this is me thinking out loud in public.

Sometimes that pattern-spotting comes out in useful ways. Other times, it just makes me that guy who asks a total stranger if they’re related to someone I met five years ago because their last names sound vaguely similar. Or if they’ve been to a certain town because their shoes look like they’ve touched red clay. It’s not always helpful. It does sometimes embarrass my wife.

But mostly, I write because it helps me see. Naming things clearly—without hype, noise, or ego—has always been how I make sense of the world. I’ve spent years inside consulting, coaching, and systems-building. What shows up here is shaped by all of that.

I don’t rush to speak. I don’t fill silence just to feel in control. And I definitely don’t talk louder just to be heard. I’ve learned that the best insights usually come from waiting a beat, listening fully, and sitting with the problem before jumping in. That shows up in how I lead, how I coach, and how I write.

My style’s simple: say what you mean, don’t posture, and trust that careful thought will outlast the quick take. I’d rather speak with clarity than speed, and I’d rather be quiet than contribute to the noise.

I’m not trying to build a personal brand.

But I am starting to take my point of view seriously.

This blog isn’t a content funnel. It’s just where the signals I’m tracking land. Observations I don’t want to lose. Fragments of clarity I think are worth capturing. But yeah—posting regularly, organizing by series, showing my work… I know what that looks like. I’m okay with that.

I’m not chasing reach or writing for the algorithm.
I’m writing to sharpen my own thinking—and if that helps someone else move cleaner, better, or faster, then good. That’s the point.

Elsewhere

This blog is one outlet. I’ve got others too:

Different tools, same lens:
Observe closely. Say what matters. Make it make sense.